Hungry Little Minds Campaign
The Hungry Little Minds campaign launched in July 2019 by the Department of Education. This is a three-year campaign that aims to help parents understand that they have a big impact on their child’s learning and that reading, playing and chatting with them is a simple thing they can do to help them develop.
The campaign includes social media and online adverts, and a website where parents can access tips and activities and search for activities in their area using a new postcode finder service.
Damian Hinds, Secretary of State for Education, said “Part of making sure our children have the opportunity to take advantage of all the joys of childhood and growing up is supporting them to develop the language and communication skills they need to express themselves. Sadly, too many children are starting school without these – and all too often, if there’s a gap at the very start of school, it tends to persist, and grow. The only way we are going to solve this is through a relentless focus on improving early communication.”
The Royal College of Speech and Language Therapists (RCSLT) said “We are pleased that our members who have expertise in early language development have been consulted on the content of the website, and we hope that speech and language therapy services will support the campaign by sharing through their social media channels”.
While supporting the campaign, the RCSLT is clear that it should be considered a useful addition, and not replace the need for investment in local services which can provide expert advice and support to children, families and communities.
Please follow the links below for more information.